InsIghts
Business Tips
December 4, 2025
Ready to your business into a growth engine? Written by Chris Dennen, Co-Founder & CMO
November 1, 2025
What is a customer journey map? A customer journey map is a tool that illustrates key engagement touchpoints that a customer has with a company, product, or service throughout the customer lifecycle. Customer journey mapping provides a customer-centric view of their interactions and helps businesses understand their customers on a deeper level so that they […]
October 27, 2025
Alright so it looks like I’m turning another one of my rambling LinkedIn posts into a hopefully less rambly blog post. This might be an unpopular opinion, but Sales ≠ Marketing, and I’m tired of seeing companies combine two entirely different disciplines into a single role. To be fair, folks who know the difference get […]
June 25, 2025
Short-sighted thinking doesn’t just stall marketing, it can quietly eat away at your entire business. I’m not just talking about your bottom line – it’ll hack away at morale, decrease employee tenure, and before you know it, you’re grasping at straws. If you’re expecting a spike in sales the minute you hit “publish” on your […]
June 17, 2025
I can’t take credit for that line – it’s a butchered version of a comment I read – but it stuck with me. Through the lens of my own experience, it means this: it’s okay to pivot, but too often I’ve seen companies veer so far off course they forget what they set out to […]
April 22, 2025
If you’re an entrepreneur, you’ve probably lost track of how many roles you play in a single day. One moment you’re reviewing budgets. The next, you’re onboarding a new hire, jumping into a sales call, or duct-taping a process together that was supposed to work better by now. Marketing? That’s on the list. But somehow […]
