InsIghts
June 17, 2025
I can’t take credit for that line – it’s a butchered version of a comment I read – but it stuck with me. Through the lens of my own experience, it means this: it’s okay to pivot, but too often I’ve seen companies veer so far off course they forget what they set out to […]
April 22, 2025
If you’re an entrepreneur, you’ve probably lost track of how many roles you play in a single day. One moment you’re reviewing budgets. The next, you’re onboarding a new hire, jumping into a sales call, or duct-taping a process together that was supposed to work better by now. Marketing? That’s on the list. But somehow […]
April 16, 2025
The Challenge Building Enclosure Science (BES), a respected firm in the building enclosure consulting space, had just invested significantly in a polished rebrand and modern website. They expected that a fresh look would generate leads and fuel growth. But while the design looked sharp, it wasn’t built with the end user—or BES’s revenue goals—in mind. […]
April 10, 2025
When Referrals Stop Coming In Most of the companies I know, including Branch and prior entrepreneurial endeavors, have gotten off the ground based on word of mouth and referrals. Honestly, it’s the most cost-effective way to do it, and more often than not, it’s proof of providing a quality service. After all, if you bomb […]
March 5, 2025
What is it? Taking place over the course of two days, our strategic marketing workshops are designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. This collaborative workshop will give you the clarity and direction needed to develop a marketing plan that drives real results. Who is it […]
January 15, 2025
Fun (and potentially shocking) fact: Depending upon the size of your company, there’s a good chance that you don’t need to build out a marketing team. Seriously. Marketing? Marketing! Marketing is this thing that everyone knows they need, but most of the time they don’t know why they need it. The typical – and most […]
December 19, 2024
Branch took almost a year to officially launch–a deliberate choice made to build a solid foundation. Along the way, we were really fortunate to have a few clients who trusted and supported us. One of our internal exercises revolved around defining our roles and responsibilities, and even though we were – and still are – […]
November 8, 2024
At Branch, we believe that your brand is not only an external reflection of who you are, but very much an internal reflection as well. Like many small business owners, we started with a visual brand first and then realized that we needed to truly define who we wanted to be in order to have […]
November 7, 2024
Many small to medium sized companies have grown quite successful without investing heavily in marketing. This is especially true for business to business (B2B) companies that have found solid initial product/service to market fit and relevance. Companies can grow quickly by leveraging relationships and providing a great product or service – this is the proving […]
