InsIghts
April 16, 2025
Building Enclosure Science, a respected firm in the building enclosure consulting space, had just completed a rebrand and was preparing to launch its new website. The design was clean and modern, but it wasn’t built with the end user or BES’s sales goals in mind. Key gaps emerged: the site didn’t guide users through industry-specific […]
April 10, 2025
When Referrals Stop Coming In Most of the companies I know, including Branch and prior entrepreneurial endeavors, have gotten off the ground based on word of mouth and referrals. Honestly, it’s the most cost-effective way to do it, and more often than not, it’s proof of providing a quality service. After all, if you bomb […]
March 5, 2025
What is it? Taking place over the course of one to two days, our strategic marketing workshops are designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. This collaborative workshop will give you the clarity and direction needed to develop a marketing plan that drives real results. Who […]
January 15, 2025
Fun (and potentially shocking) fact: Depending upon the size of your company, there’s a good chance that you don’t need to build out a marketing team. Seriously. Marketing? Marketing! Marketing is this thing that everyone knows they need, but most of the time they don’t know why they need it. The typical – and most […]
December 19, 2024
Branch took almost a year to officially launch–a deliberate choice made to build a solid foundation. Along the way, we were really fortunate to have a few clients who trusted and supported us. One of our internal exercises revolved around defining our roles and responsibilities, and even though we were – and still are – […]
November 8, 2024
At Branch, we believe that your brand is not only an external reflection of who you are, but very much an internal reflection as well. Like many small business owners, we started with a visual brand first and then realized that we needed to truly define who we wanted to be in order to have […]
November 7, 2024
Many small to medium sized companies have grown quite successful without investing heavily in marketing. This is especially true for business to business (B2B) companies that have found solid initial product/service to market fit and relevance. Companies can grow quickly by leveraging relationships and providing a great product or service – this is the proving […]
October 23, 2024
Over the past few years, there has been a huge emphasis on positive workplace culture. Now, you may disagree with this next thought, but hear me out. Your employees are not responsible for the culture of your organization. While everyone may have a hand in culture, it starts at the top and it’s the responsibility […]
October 23, 2024
Branch is led by a team of seasoned entrepreneurs and business executives, which is a fancy way of saying that we have a ton of experience with making ridiculous mistakes, sleepless nights, and seemingly endless pots of coffee. When we formed Branch, one thing was certain: we had to start with a solid foundation built […]
