Taking place over the course of two days, our strategic marketing workshops are designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. This collaborative workshop will give you the clarity and direction needed to develop a marketing plan that drives real results.
Our Approach
Book a Workshop
We assess your marketing and sales teams, external consultants, and budget allocation to ensure resources are being used effectively.
Before the workshop, we’ll meet with you to define your objectives and review your foundational brand and marketing documentation to ensure we start with the right insights.
We break down the marketing strategy building process and show you how these foundational principles can drive revenue.
We assess your existing brand strategy, foundational assets, and systems (MAP/CRM/ERP) to identify strengths, gaps, and opportunities.
We analyze your previous and current marketing efforts to assess how they translated into revenue.
Budget and Resources
Pre-Workshop Discovery
Foundations of Strategic Marketing
Marketing Documentation Systems Assessment
Existing Marketing Efforts
Based on the pre-workshop discovery and your objectives, we'll focus on one of the following:
After the workshop you will receive a foundational summary that can act as the springboard for your company's strategic marketing plan.
Lead Flow Mapping
Building or optimizing the system that guides leads through your pipeline efficiently
Persona Building
Defining your ideal customers and matching them with your products/services.
Funnel Mapping
Building a strategic customer journey centered on impactful touchpoints.
Brand Messaging
Clarifying and sharpening how your brand communicates with your customers
Tone of Voice
Creating a distinct, consistent brand voice
Setting Marketing Objectives
Defining marketing objectives that align with your business goals.
Workshop Activity