At Branch, we believe that your brand is not only an external reflection of who you are, but very much an internal reflection as well. Like many small business owners, we started with a visual brand first and then realized that we needed to truly define who we wanted to be in order to have our visuals represent us.

We started by developing our mission, vision, and values. These elements became the foundation upon which everything else was built. We constantly come back to these to ensure that we are aligned as leaders and an organization. They continuously guide us, informing the kinds of clients we partner with and the services we provide. Through a brand story building exercise, we clarified how we wanted to position ourselves in the market and connect with our audience. To ensure consistency, we created a brand message house that serves as a strategic tool for both internal and external communication, clarifying our value proposition and how we speak about our brand.

To bring our vision to life, we collaborated with Georgia Barrett, a talented Rhode Island-based graphic designer known for blending creativity with strategic insight. With her expertise, we developed a refreshed brand and website that aligns with our newly defined messaging. Every visual element was crafted to serve not only our clients but also to foster long-term, authentic relationships.

The name “Branch” symbolizes growth and collaboration—a brand rooted in the idea of extending friendship and partnership. Our new logo, featuring an intertwined ‘B,’ reflects this dual meaning, while modern typography energizes our digital presence. This updated look is more than just a visual refresh; it’s a reflection of our commitment to helping entrepreneurs align brand, marketing, leadership, and culture in a way that feels authentic and thoughtful.

Our core values—being principled, authentic, adventurous, and tenacious—are embedded in every aspect of this refresh. These values aren’t just words; they guide how we approach our work and partner with our clients. We’re here for the journey, committed to creating breakthrough moments, fostering organizational buy-in, and ensuring long-term success.

While your visual identity is often the first touchpoint for your customers, it’s only one part of your brand strategy. A full brand is a holistic experience, and without the internal work we did to define who we are, our visual identity wouldn’t have the meaning or impact it does today.

As small business owners and entrepreneurs, we understand the pressure to quickly get to market, but taking the time to build a thoughtful and intentional brand will pay off in ways that extend far beyond the initial rollout.

We are incredibly excited about our new look and the launch of our refreshed website, and we hope it inspires you to take a fresh look at your own brand strategy. There is no time like the present to go deeper and develop a truly resonant brand, and if you’re curious about how this process has transformed our business, and how it could transform yours, we’d love to talk. Contact us today to start the conversation.

Written By: BRANCH