Building Enclosure Science, a respected firm in the building enclosure consulting space, had just completed a rebrand and was preparing to launch its new website. The design was clean and modern, but it wasn’t built with the end user or BES’s sales goals in mind. Key gaps emerged: the site didn’t guide users through industry-specific pathways, didn’t clearly connect services to target audiences, and wasn’t positioned to support business growth.

Like many growing firms, BES didn’t have a built-out marketing department. They needed strategic guidance, and not just on what to say, but how to structure their marketing in a way that fueled the business.

The Branch Approach

We came in at a pivotal moment. BES was about to hit “go” on their new website launch, but we recommended a brief pause and a strategic reset. Together with the BES leadership team, we:

• Mapped core services to ideal client personas so we could communicate the value of BES’s work in a way that would resonate with buyers.
• Redesigned the site structure to allow users to self-select into industries like healthcare, education, and commercial, seeing only the most relevant services and content.
• Created a service-to-customer matrix to anchor messaging and drive strategic clarity.

From there, we set clear marketing objectives tied directly to sales goals, in alignment with BES’s budget. These priorities fed into a go-to-market plan built around measurable KPIs, finally giving the team a roadmap they could act on.

Implementing Systems to Support Growth

As we moved deeper into our work with BES, another issue surfaced: They lacked the critical sales and marketing infrastructure to support and nurture new leads. BES didn’t have a consistent system for developing relationships with prospects, or moving them through the buyer journey.

This insight led to the next phase of our engagement – implementing the systems investments BES needed. These ranged from lead capture workflows to CRM integration, and we built out the tools to help BES turn prospective interest into real revenue.

The Outcome

With strong foundations and the right tools in place, BES now has the clarity, structure, and confidence to grow.

• A clear, actionable marketing strategy aligned with real business goals.
• A website that works hard to serve the right content to the right audiences.
• Sales enablement systems that support consistent lead development and follow-through.
• A repeatable marketing framework that their team can execute without needing a full, in-house marketing department.

“Working with Branch has been a very positive experience, as the partnership resulted in clear direction on how to best market our services, as well as in the execution and rollout of highly structured sales and marketing plans. Branch asked many detailed questions, and listened diligently in the process of understanding our culture, lines of services, ideal client personas, and overall value proposition. We highly recommend their services to others.”
— BES Leadership Team

By focusing on the strategy behind the story – and backing it with the tools to make it real – Branch helped BES turn a brand refresh into a business growth engine.

Are you ready to start your business’ growth engine?

Written by Chris Dennen, Co-Founder & CMO