What is it?

Taking place over the course of one to two days, our strategic marketing workshops are designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. This collaborative workshop will give you the clarity and direction needed to develop a marketing plan that drives real results.

Who is it for?

Our strategic marketing workshop is designed for any company, but here are a couple of great examples.

• Solo Marketers: You’re the only marketer at your company, juggling everything from admin tasks to execution. With little to no budget allocation for marketing, proving ROI feels impossible. This workshop will help you build a case for organizational buy-in, ensuring your marketing efforts get the resources they deserve.
• Companies that aren’t totally convinced: Your business has thrived on referrals, but that well is starting to run dry. You’re hesitant to invest in marketing because, so far, you haven’t needed to. If this sounds familiar, our workshop will help you explore how a strategic marketing approach can drive sustainable growth without wasting your budget.

Our Approach

• Pre-Workshop Discovery – Before the workshop, we’ll meet with you to define your objectives and review your foundational brand and marketing documentation to ensure we start with the right insights.
• Foundations of Strategic Marketing – We break down the marketing strategy building process and show you how these foundational principles can drive revenue.
• Marketing Documentation and Systems Assessment – We assess your existing brand strategy, foundational assets, and systems (MAP/CRM/ERP) to identify strengths, gaps, and opportunities.
• Existing Marketing Efforts – We analyze your previous and current marketing efforts to assess how they translated into revenue.
• Budget and Resources – We assess your marketing and sales teams, external consultants, and budget allocation to ensure resources are being used effectively.
• Workshop Activity – Based on the pre-workshop discovery and your objectives, we’ll focus on one of the following:
  • Persona Building – Defining your ideal customers and matching them with your products/services.
  • Tone of Voice – Creating a distinct, consistent brand voice
  • Brand Messaging – Clarifying and sharpening how your brand communicates with your customers
  • Lead Flow Mapping – Building or optimizing the system that guides leads through your pipeline efficiently
  • Setting Marketing Objectives – Defining marketing objectives that align with your business goals.
  • Funnel Mapping – Building a strategic customer journey centered on impactful touchpoints.

After the workshop you will receive a foundational summary that can act as the springboard for your company’s strategic marketing plan.

Looking for a shiny PDF to print our email to your boss to convince them? Look no further.

Ready to get started? Get in touch. PS, We’ll apply the insights gained from the workshop to develop a full strategic marketing plan and the cost of the workshop will be credited towards a future engagement with Branch. Win-Win!

Written by Paul Kettelle, Co-Founder & CEO