The Challenge

Building Enclosure Science (BES), a respected firm in the building enclosure consulting space, had just invested significantly in a polished rebrand and modern website. They expected that a fresh look would generate leads and fuel growth. But while the design looked sharp, it wasn’t built with the end user—or BES’s revenue goals—in mind.

There was no clear strategy behind the rebrand. The website didn’t map BES’s services to target audiences, lacked industry-specific user paths, and wasn’t set up to convert. It was a marketing asset in appearance, but not in function.

Behind the scenes, BES faced a common growth-stage gap: a small marketing team that was stretched thin and no system for turning awareness into demand. They knew marketing was critical—but didn’t have the internal capacity to build a strategy that worked.

That’s when they turned to Branch.