Insights
January 15, 2025
Fun (and potentially shocking) fact: Depending upon the size of your company, there’s a good chance that you don’t need to build out a marketing team. Seriously. Marketing? Marketing! Marketing is this thing that everyone knows they need, but most of the time they don’t know why they need it. The typical – and most […]
December 19, 2024
Branch took almost a year to officially launch–a deliberate choice made to build a solid foundation. Along the way, we were really fortunate to have a few clients who trusted and supported us. One of our internal exercises revolved around defining our roles and responsibilities, and even though we were – and still are – […]
November 8, 2024
At Branch, we believe that your brand is not only an external reflection of who you are, but very much an internal reflection as well. Like many small business owners, we started with a visual brand first and then realized that we needed to truly define who we wanted to be in order to have […]
November 7, 2024
Many small to medium sized companies have grown quite successful without investing heavily in marketing. This is especially true for business to business (B2B) companies that have found solid initial product/service to market fit and relevance. Companies can grow quickly by leveraging relationships and providing a great product or service – this is the proving […]
October 23, 2024
Over the past few years, there has been a huge emphasis on positive workplace culture. Now, you may disagree with this next thought, but hear me out. Your employees are not responsible for the culture of your organization. While everyone may have a hand in culture, it starts at the top and it’s the responsibility […]
October 23, 2024
Branch is led by a team of seasoned entrepreneurs and business executives, which is a fancy way of saying that we have a ton of experience with making ridiculous mistakes, sleepless nights, and seemingly endless pots of coffee. When we formed Branch, one thing was certain: we had to start with a solid foundation built […]
